How to Power-up your Real Estate CRM Social Media Integration?

Category : CRM
Blog posted by : Admin / 22 Nov, 2022


An online platform for real estate CRM social media integration equips real estate organizations with the tools to effectively engage with customers, gain customer and market insights while nurturing relationships, leading to high conversions.


Luxury realtors have gained a massive following on social media by creating relevant content, but mostly by giving virtual tours of luxurious properties, as reported by Sunday Mid-Day News. Their brand recall and customer engagement has skyrocketed by leveraging social media for real estate.


Social media integration CRM will help realtors generate more click-through rates, web traffic and leads by analyzing audience metrics, recognizing the right prospects, and delivering personalized content.



Why Do Real Estate Organizations Need CRM Social Media Integration?


An increasing number of buyers are consuming content online. Billions of users are not only browsing social media platforms everyday but interacting with brands online. Capturing this segment of customers provides high engagement and brand recall.


Social CRM for real estate will analyze customer behavior and trends from a vast pool of social media users. It is one of the best ways to attract new buyers, track their journey and retain them with personalized and relevant content.


Every real estate business, whether small or large, needs social media integration CRM to widen their reach, increase exposure, attract prospects, find relevant content, and generate reports.



What Does a Real Estate CRM System Look Like Without the Integration of Social Media?


The traditional ways of customer relationship management limit communication with potential buyers. The relationship is mostly about answering queries and providing customer support. The channels of communication are limited too.


Most often, a prospect is directly pitched into buying a unit without the opportunity to build some trust and familiarity first. A hard sell at the onset would discourage quite a few prospects, especially when the sales executive does not have the tools to nurture the relationship easily and effectively.


With social CRM, real estate companies can communicate with individuals and customer groups in multiple ways, without being bound by professional working hours.


Even with a real estate social media strategy in place, it becomes difficult to track how well a campaign is doing and how the audience is responding to it. With social media integration CRM, the system works on a centralized platform to generate customer reports.


Property dealings are longer sales cycles that involve a lot of back-and-forth communication. It makes sense then, to create prospect and customer profiles to track their behavior in order to pitch personalized and relevant content. This targeted marketing keeps them engaged for longer, thereby increasing the chances of conversion.    



Benefits of Real Estate CRM Social Media Integration


Boost acquisition, service, and support across multiple platforms through a centralized single-window solution that is accessible online and through Mobile CRM apps for real estate.


1.      Respond faster and smarter

With the right real estate social CRM tools, organizations can build highly effective sales, marketing, and customer support teams. The centralized platform provides consistent data about prospects and customers to respond immediately and with relevant information.

By accessing customer data on Real Estate CRM social media integration about past interactions, employees can sell properties easily by responding to enquiries, social media comments and grievances.


2.      Understand the target audience

Potential buyers leave their digital footprints all over the web. By analyzing this data, presenting it into consumable bites, allows sellers to quickly imbibe this information and leverage it.

Depending on the seller, CRM data insights vary from trending topics and customer sentiments to demographics. The common information available in real-time helps keep communication with buyers consistent.


3.      Build meaningful relationships

Personalizing communication with prospects and customers, humanizes the real estate company. Customer profiles on Real Estate CRM are updated constantly to provide the most recent information about customer activity.

It is a great tool to deliver memorable conversations or content.


4.      Increase brand awareness and recall

Some social CRM software help recognize highly active social media users, so companies can engage with them more to increase awareness and reach out to more like-minded people.

Customer analytics helps understand behavior and sentiment, thereby segmenting users into different groups. Segmentation helps define a customer type, which can be targeted more.


5.      Create more targeted campaigns

Social channels are indispensable when it comes to creating new sales and marketing strategies. Use CRM generated reports to build high-ROI campaigns that target the right audience on the right platform.

Gain more customers by delivering personalized content to relevant user groups.



Run Successful Real Estate Social Media Campaigns


What can a real estate organization do with social CRM?

It can leverage CRM data to build effective business strategies.


A real estate CRM social media integration solution provides the management team with a complete picture of their marketing efforts. For some, interactions can be attributed to certain business outcomes like booking a unit or enquiring about a property.


Monitoring, interacting, and analyzing the audience allows real estate companies to filter and create a database of highly qualified leads. Through robust API integrations, leads are captured automatically from various sources into the centralized social CRM system.


Anyone engaging with the company is streamlined into the Real Estate CRM software, which helps create a customer journey for the sales and marketing teams. Customer profiles are created where team members can update information based on various interactions.


Based on enquiry sources, real estate organizations can measure the effectiveness of their marketing campaigns. The expenditure on the campaign, leads generated, conversion ratios, cost of lead acquisition are measured to determine the return on each campaign.


Realtors gain high visibility into their sales, which helps find areas of improvement easily and allows them to reduce unnecessary spending on low-return advertising and instead invest in social media channels with the best ROI.



Artificial Intelligence Driven Social CRM of the Future


Keeping up with the evolving market and customer behavior will require a scalable and adaptive solution. Artificial Intelligence integrated CRM software will adapt with changing times as the technology is advancing to create more creative and effective ways of interacting with customers.


AI-integrated real estate CRM produces multiple reports on customer and business insights. For instance, a booking probability report can display social media leads where the probability of booking a unit is higher, which helps teams target the right prospects. 


Advertising automation for social channels is also being upgraded with advanced profiling and segregation. As AI advances, it tracks industry chatter more accurately.


Artificial Intelligence is now being used to create content for social media and interact with customers without human intervention through its learning and problem-solving abilities. It can even self-correct and update CRM software.


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