5 Ways Property Portal Integration is Revolutionizing Real Estate Software

Category : Real Estate Sector
Blog posted by : Admin / 04 Jul, 2023


One of the many critical factors for the success of any real estate business is the acquiring, managing and nurturing of quality leads. Manual management of lead generation tasks often is cumbersome and often results in ineffective management. With the automation of real estate processes, many aspects of the business get streamlined.


Real Estate Software with property portals integrations automates customer relationship management (CRM) tasks to increase productivity, collaboration, and revenue. The workflows that can be streamlined, include:

  • Sales and Pre-Sales

  • Customer support

  • Project engineering

  • Site management

  • Purchase and budget

  • HR and payroll

  • Contractors and suppliers

  • Asset management



Why Upgrade your Real Estate Software with Property Portals Integration?


The integration of property portals allows users to capture leads generated through the integrated property portals, directly onto the real estate software. People who are looking to invest in a property often browse websites with listings, it is probably one of the most important sources for lead generation for the industry.


Companies implementing an Enterprise Resource Planning (ERP) system without the said integration, would not be able to leverage it to the fullest. As potential buyers leave their information on the portal, for the builder to get in touch with them, ERP users can easily access this information in real-time on their Real Estate ERP system.


With multiple integrations, the system can consolidate information on all leads from various sources onto a single system. This makes it easy for realty organizations to manage, track, and communicate with potential buyers.



Property Portals Integration for Maximum Lead Conversions


Opting for a basic real estate ERP or CRM system will help streamline site activities, project engineering, sales and pre-sales tasks. The integration of property portals upscales your lead management efforts, by bringing in more quality leads onto a platform that provides you the tools to nurture them more effectively.


There are many ways in which your lead conversions will increase with the integration of property portals but the top 5 ways it will transform Real Estate Software, are listed below.


1. Centralized lead management on a single platform


The top benefit of integration for realty organizations is the instant access to the leads that have been generated by property listings websites. The Real Estate CRM software pulls data directly from portals, and other sources for the user to access it on one cloud-based system.


As there is a single source of truth, the entire organization is able to view and edit the same information. This results in all the stakeholders accessing the same information at any point in time, eliminating confusion arising from duplication of data, outdated data, accessing information from different systems or waiting for the paper trail to catch up.



2. Enhanced communication and collaboration


Not only does a real estate software system help capture leads from different sources but it also helps segregate and manage them in an efficient manner. The CRM dashboards give all employees of an organization a view of the flow of all leads. It becomes easy to visualize the sales funnel and the entire sales and marketing team can be on the same page when it comes to the revenue-generating efforts of the realty organization.


As various team members access the real estate ERP system, they can view individual records of their leads and take further action. After acquiring leads from property portals, the nurturing process begins. Through the many conversations from acquiring them and making first contact till site visits, notes can be taken and calls can be recorded on the system. These remarks and recordings can be viewed by other team mates to ensure a personalized conversation.


The system also allows members to set-up automated reminders for follow-ups and site visits to prevent missed meetings, enabling connecting with the prospect at the right time with the right information.



3. Track customer journey metrics and progress


With CRM dashboards on the web-based systems and CRM mobile apps, the sales and marketing teams can view how many prospects are at each stage of the sales pipeline. The number of missed and pending opportunities can also be tracked along with site visits that have been booked and taken place. The leads can be distributed automatically to team members for follow-ups.


As the lead management tasks are automated, it saves a great deal of time and effort and allows the teams to focus on nurturing potential customers for more conversions. Instead of manually organizing their leads, the pre-sales team can just view the flow of leads acquired through the integration of property portals to infer the efficiency of their sales efforts.



4. View system-generated AI-powered reports


Any software integrated with Artificial Intelligence is undoubtedly an asset to the industry professionals. An AI-integrated Real Estate System empowers organizations with the tools to gain valuable insights without dedicating long hours to analyze data.


AI and Machine Learning help build intelligent and intuitive CRM software that businesses can leverage to make informed decisions that bring the most results. Some AI-generated predictions that realty businesses can leverage are site visits, unit booking, collections, customer reference and more.


Predictive analytics can be a game changer for the real estate industry as it provides intuitive data analytics and dashboards, which makes strategic planning nearly accurate with the least amount of risk.



5. Access real estate leads data at any time from any location


Cloud computing provides many benefits and has gradually become the ERP system of choice among industry professionals. It enables developing and delivering web and mobile-based solutions to streamline real estate leads.


Managing data collected from property portals on a cloud CRM system is easier, faster, low on cost, secure, instantly accessible and scalable.  


Remote workers, sales teams, on-site personnel, vendors, suppliers and all employees can access the system at any time from their smartphones, laptops, computers and tablets from any location.



The increased flexibility and scalability provided by the cloud ERP system in managing and nurturing property portal leads is probably the most common reason for industry professionals to invest in an integrated real estate software system.


Integrating Real Estate software with third-party apps and devices empowers organizations with a robust management system to gain a competitive edge in a technologically advancing market. Other than property portals, integrations can also be done for advertising, customer service, IoT, GPS tracking, GIS management, mobile ERP apps, chatbots and more.  

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