ERP & CRM Software
Real Estate Builders & Developers

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Real Estate Medium: An Efficient ERP Solution for Real Estate Businesses

StrategicERP's Real Estate Medium is a software designed by ITAAKASH specifically for Real Estate businesses with growing pains. This is a web and mobile-based end-to-end ERP solution that is designed specifically to meet the needs of the Real Estate and Construction Industry SMEs It enables organizations to move to a more efficient, centralized control system and boost sales by leveraging technology.

The biggest challenges for any growing business are to handle change and manage growth. Growth does not only bring in more business, but also invites its own set of challenges. More business means increased workflow, supply-demand imbalance, resource management, etc. Tackling these challenges needs a robust software that is designed specifically for such needs.

Real Estate Medium has been designed with the capability to handle such situations and needs. It offers a sophisticated and robust Accounts and Operations Management System for Real Estate and Construction businesses. With StrategicERP’s flexible and customizable solution, you can obtain a solution that will fit your needs like a glove by choosing the modules that are your high-priority needs. As your business and needs grow, you can add the modules accordingly.

The holistic CRM system in our solution with auto lead capturing, lead management with a user-friendly dashboard, digital media integration, and more will facilitate better customer relations. With marketing automation capabilities of ‘CRM for Real Estate’ - a sub-product of this solution, you are sure to achieve better lead conversion. We also offer a CRM solution designed specifically for B2B needs called ‘B2B CRM’.


Developed by Bombay IITians

Our software is built on a Proprietary Framework. It was developed by Bombay IITians to understand and cater
specifically to the needs of Real Estate CRM


Inbuilt Artificial Intelligence (Machine Learning)
Voice Command Interface

Digital Media Integration

Biometrics (Push Data Technology)


Imperative business functions covered under our modules

Each module covers a wide array of crucial business functions.
Below is an account of a few significant functions covered under each module

Pre Sales Management

All activities building up to and preparing for the pitch and sale of the product.

  • Helps to define Project and Subproject details such as total sale area, basic rate, floor rise rate & payment schedule
  • Maintenance of records of enquiry received through telecalling and other sources
  • Generation of reports of enquiry follow-up, source-wise enquiry, performance report, etc.
  • IVR integration and Unit Status reports
  • Sales Stock and Sales Target maintenance

Sales Management

All activities building up to and preparing for the pitch and sale of the product.

  • Management of all Sales activities such as customer record creation, unit allocation, collection of receipts, and car parking allocation
  • Management of all post-sale activities such as sales follow-up, cancellation of units, transfer of units, and refund
  • Generation of reports such as Installment letter, Demand letter, Reminder letter, Member finance info, Project finance info
  • Creation of brokerage payment schedule and receipts against the schedule
  • Creation of booking forms, payment schedules and receipts against the schedule

Project Engineering

All activities building up to and preparing for the pitch and sale of the product.

  • Estimation of project cost and construction as per drawing plans
  • Maintain the records of enquiries received through telecalling and other sources
  • Daily, weekly, and monthly progress reports

Site Management

All activities building up to and preparing for the pitch and sale of the product.

  • Stock Ledger Management - GRN and GIN
  • Generation of reports for stocks and pending PR and PO
  • Segment-wise store classification based on material, site, company, etc.

Financial Management

All activities building up to and preparing for the pitch and sale of the product.

  • Management of day-to-day financial activity
  • Management of Chart of Accounts (COA), General Ledger (GL), Accounts Payable (AP) and Accounts Receivable (AR)
  • Generation of reports such as Ledgers, Bank Reconciliation, Trial Balance, P&L statements and Balance Sheet
  • Automates tax compliance postings such as TDS, service tax and VAT, etc.
  • Integration with TALLY and Oracle Financials
  • Comprehensive financial reporting based on defined cost centre

Purchase Management

All activities building up to and preparing for the pitch and sale of the product.

  • Making purchase data available to respective departments. For example. Purchase Requisition would be made available to Engineering Management and Advance Payment details would be sent to Financial Management
  • Retrieves reports for bill-wise payment
  • Generates comparative analytical reports for purchase requisitions and purchase orders

Statutory Management

All activities building up to and preparing for the pitch and sale of the product.

  • Hassle-free calculation, payments and return filing of taxes
  • Automatic submission of statutory data to Financial and Purchase Management modules
  • Generation of tax-related reports such as VAT, TDS and IT

Contractors Management

All activities building up to and preparing for the pitch and sale of the product.

  • Tendering and registration of contractors
  • Issuance of service requests and generation of running bills
  • Creation of contractors' ledger and service register

HR and Payroll

All activities building up to and preparing for the pitch and sale of the product.

  • Recruitment Management with Vacancy & Candidate database management
  • Payroll Management with salary disbursement reports and departmental payroll reports
  • Defining profiles and roles in HR database

General Administration

All activities building up to and preparing for the pitch and sale of the product.

  • User roles and rights management, and User Matrix management
  • Communication Management (Emails, SMS, etc.)
  • Management of all Requisitions, Goods Receiving, Goods Issuing and Bills, etc.
  • Management of all Service Orders (W.O.), Service Reception against Service Orders and Bills, General Work Orders, Purchase Orders, etc.
  • Generation of reports such as Stock Reports, Purchase Register and Service Register etc.

To-Do Task Management

All activities building up to and preparing for the pitch and sale of the product.

  • Creation, organisation and assignment of tasks for optimised productivity
  • Notifications on task assignments
  • One-click monitoring of tasks
  • Management of task updates and auto-escalation of pending tasks

AUDIT AND ASSESSMENT

All activities building up to and preparing for the pitch and sale of the product.

  • Generation of reports such as TDS certificate, tax audit and service taxes reports
  • Generation of reports for IT assessment
  • Audit functionality for auditors with the selection of vouchers for verification

Leverage Information for maximum benefit

Information in itself is of no value unless it is properly organized so that it can be used to draw benefit from. Our Real Estate ERP software processes information and organizes it in such a way that it can be used to draw business value from it.

Customer Satisfaction

A good ERP solution gives better insight into customer behaviour and helps understand how to better serve them. It also enables better customer service with a robust system for handling customer challenges, ensuring that customers have a pleasant experience.

Personalised Service

A good ERP solution helps you to understand your customer better by analyzing consumer data and information. When you have a better understanding of your customers, you will be able to serve them better with services that are aimed exactly at particular/individual customers.

Marketing & Sales Automation

Automating Marketing and Sales functions not only saves valuable time and effort, but also increases effectiveness and efficiency. Automating Marketing and Sales functions also improves targeted marketing with better use of customer information, improves following up, decreases human error, and offers better productivity as a result.


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1000+ customers across 15 Sales & Support Centers

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